Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

In honor of search engine algorithm pioneer Professor Karen Spärck Jones, let’s take a closer look at her crowning achievement: Inverse Document Frequency (idf). It still has significant impact today. Idf and its variants underpin practically all modern sophisticated search engine algorithms, including those utilized by Google, Bing, and Duck Duck Go. She released her …

Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms Read More »