Voice technology and voice search have, arguably, been adopted faster than any other technology in history. Analyst estimates on smart speaker penetration in the U.S. range from 40 to almost 80 million devices by the end of this year. Despite lots of hype and anticipation, these devices have not emerged yet as a viable marketing […]
Why one marketer thinks smart speakers have their work cut out for them Read More »
Marieke van de Rakt Marieke van de Rakt is both researcher and projectmanager at Yoast. She has a PhD in Social Sciences, her current research focuses on conversion and web analytics. With the holidays arriving, you might not notice that the third edition of YoastCon is right around the corner! On 7 and 8 February,
Every year around this time I get really excited about the Festival of Marketing (October 10-11, London). Some may see that as a bit sad, but unless you’ve attended in previous years you won’t know that the Festival is more than just another conference (it really does feel like a festival). To whet your appetitie, with only
10 unmissable speakers at the Festival of Marketing 2018 Read More »
Social Media Keynote Speakers To Check Out In 2019 No longer can companies afford to put social media on the backburner. Today, it’s integral not just to marketing, but also to sales, talent acquisition, product strategy, and just about every other area of business.It’s not just a few sales or choice candidates companies might miss
Social Media Keynote Speakers To Check Out In 2019 Read More »
Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report
15 Important Statistics About Smart Speakers in 2018 Read More »
Smart Speakers are posed to bring unexpected challenges to online reputation management and repair. Here’s how. Just after waking up and usually still in bed, I usually say, “Hey Google, what is the weather?” I then follow up with checking the time (also in a HAL 9000-like voice), where my first appointment is, and info
Smart Speakers, Online Reputation, and What to Do About It Read More »
Study: Majority reject ads on smart speakers – Search Engine Land Thanks to Our Sponsor Source link
Giving in-person presentations to clients differs from public speaking, though there are strong similarities. Same goes for broadcasting a live video. We learn by doing. A Gallup poll three decades ago revealed 45 percent of people were afraid of public speaking. Almost 23 years after that poll, another in 2011 (also by Gallup on the
Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about
January 24th, 2018 I am so THRILLED to tell you that the Convince & Convert team and I are partnering with our friends at Uberflip to co-produce Conex: The Content Experience, a fantastic event for smart content marketers in August, in the great city of Toronto. This is year three of Conex. I was one
