Spear

Spear phishing: a dangerous sport

The term “spear fishing” might conjure up images of an ancient method of hunting an aquatic dinner, a sport once considered (but rejected) as an Olympic category, but the alternate spelling means something very different to those in the IT field. Spear phishing is a less widely known subcategory of the attack type known as …

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Marketing Strategy – Fish With a Spear, Not a Net: Engagio’s Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jon Miller is CEO and co-founder of Engagio, a company that offers account-based marketing for businesses. He’s also a co-founder of marketing automation company Marketo. I invited Jon to Marketing Smarts to talk about account-based marketing (“ABM”) and how it …

Marketing Strategy – Fish With a Spear, Not a Net: Engagio’s Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast] : Marketing Podcast Read More »