Specialization

Increase Profits Through Specialization

Marketing Podcast with Philip MorganPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in …

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How to Use Specialization as a Blogging and Business Tool

Succeeding in blogging and business isn’t easy. It can seem like there’s always someone else trying to do the same thing as you are in the same business space, while also trying to rank for the same keywords and search phrases in Google. Customers are rarely loyal creatures, and they always seem willing to abandon …

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