Spectacles

Global Eyewear Market - An insight of the aggressively changing product dynamics

Global Eyewear Market – An insight of the aggressively changing product dynamics

With the culmination of nearly two decades in the 21st century, the contribution of eyewear market toward global economy has been rather commendable. Investors are betting big on the business of eyewear manufacturing, with its growing popularity of late. Sources estimate that this global industry encompassing frames, contact lenses, and plano glasses will record a …

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New Reports Suggest Snap is Working on an AR-Enabled Version of Spectacles

There may be life in Snapchat’s Spectacles yet – Cheddar has reported that Snapchat is developing not one but two new versions of the smart glasses, with the second upgrade moving towards an AR-style tool, enabling users to overlay digital images on their real-world field of vision. According to Cheddar, Spectacles V2.0 is currently being …

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Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Despite Snap Inc.’s ‘Spectacles’ generating a lot of hype – due, in no small part, to their creative marketing tactics – Snap CEO Evan Spiegel has this week announced that they’ve only sold around 150,000 pairs of the camera-enabled glasses. That’s still a lot, of course, but when we’re talking about an app that has more …

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6 Things Marketers Need to Know About Snapchat Spectacles

It’s a constant challenge for even the most popular social media platforms to remain relevant and not lose their luster for users. That’s even more of a challenge for a brand whose core user base is under 34 years old the way Snapchat’s is. But Snap, the self-proclaimed “camera company” behind Snapchat, continues to find …

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