One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, […]
Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) – Part 2 of 6 We are now in the second installment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn’t just advantageous to you but your clients. This week we are focusing
How long do email marketers spend on the tasks creating emails? Read More »
Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to recent research from Hanapin Marketing. The report was based on data from a survey among 164 brand marketers who spend budget on social media advertising.
Social Media Advertising Budgets and Ad Spend Trends Read More »
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among
Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads Read More »
Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally. This spectacular growth makes it
June 15, 2017 Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance
