This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook confirms Groups data breach caused by API bug. The company said that private Groups […]
Share to facebook Share to twitter Share to linkedin Massachusetts Senator Elizabeth Warren has spent almost $1 million on Twitter ads since June 2018. Bill Pugliano/Getty Images Topline: Democratic Senators Elizabeth Warren and Kamala Harris spend the most on Twitter ads, according to Twitter’s Ad Transparency tool, suggesting they’ll feel the biggest impact from Twitter’s
(GeekWire Photo / Kevin Lisota) Amazon is spending massively to increase capacity for its new one-day delivery initiative — and it’s cutting into the company’s profits. The company revealed Thursday that it will invest nearly $1.5 billion in the fourth quarter alone for its one-day shipping initiative, which is replacing the traditional 2-day core Amazon
Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads
E-commerce ad spend on search and social product ads keeps growing Read More »
If you’re anything like me, ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this? How much more revenue (or conversion volume) is this initiative going to provide?” Last year, we talked about forecasting uncertainty in Excel as
Forecasting Spend for Paid Social Ad Campaigns Read More »
It’s no question that building your blog is difficult but ask yourself this question: Is there a way to build your blog without spending any money? I came across some great content published by Neil Patel, where he looked at some factors contributing to blog growth in the past several years. Not to mention, exploring
Do You Need to Spend Money to Get Customers? Read More »
In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise Read More »
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
12 Techniques to Reduce Your Facebook Ad Spend : Social Media Examiner Read More »
The global marketing technology market has grown 22% to an estimated $121.5bn (£95.3bn), according to accountancy firm BDO and Warc, with the UK and the US combined accounting for more than half of its value ($65.9bn). On average, brands in the UK and North America are spending 26% of their overall marketing budgets on martech,
UK and US help drive global martech spend up 22% to reach £95bn Read More »
Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% of total global ad spend and rank as the third-largest advertising channel, behind TV and paid search. 2019 will be the first
Social media ad spend to surpass print for first time Read More »
