Affluent consumers are a lucrative audience for brands and marketers across a range of industries. These wealthy consumers are very brand-aware and are willing to pay more for premium products, so it’s little wonder why brands are keen to understand this audience more deeply. Our latest report on affluent consumers takes a deep-dive into their […]
Hey big spenders: 5 insights to know about affluent consumers Read More »
Reading time: 3 mins Generation Z (born between 1995-2010) can be considered deliberate spenders. Their future-oriented mindset and entrepreneurial spirit makes them conscious and serious about money. At the same time, peer pressure and the desire to blend in still results in impulsively buying mainstream or influencer-inspired goods, but within pre- and self-defined limits. Here
Generation Z: Spenders or Savers? Three surprising insights about how they handle money Read More »
Global ecommerce sales are predicted to more than double between 2018 and 2023, surpassing $6.5 trillion in 2023. Big Spenders (customers who spend more than $500 a year in online retail purchases) are a big factor in that growth. According to a study, Big Spenders make up 39% of all retail e-commerce customers. What do
Attracting Big Spenders: 5 Things for Your Business to Know Read More »
I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while us little guys get left in the dust. How do
How to Compete with Big Spenders in AdWords (Without Spending More $) Read More »
