Spenders

Affluent consumer traits

Hey big spenders: 5 insights to know about affluent consumers

Affluent consumers are a lucrative audience for brands and marketers across a range of industries. These wealthy consumers are very brand-aware and are willing to pay more for premium products, so it’s little wonder why brands are keen to understand this audience more deeply.  Our latest report on affluent consumers takes a deep-dive into their …

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Generation Z: Spenders or Savers? Three surprising insights about how they handle money

Generation Z: Spenders or Savers? Three surprising insights about how they handle money

Reading time: 3 mins Generation Z (born between 1995-2010) can be considered deliberate spenders. Their future-oriented mindset and entrepreneurial spirit makes them conscious and serious about money. At the same time, peer pressure and the desire to blend in still results in impulsively buying mainstream or influencer-inspired goods, but within pre- and self-defined limits. Here …

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