Spending

You’re spending more money online than you think. Here are 4 ways to save.

You’re spending more money online than you think. Here are 4 ways to save.

Technology NEWS /

People in some parts of the United States have started using gyms and eating at restaurants again, or are using a combination of online and in-person services. But without physical bills or regular reminders, lingering subscriptions can be easily forgotten. Those small digital charges add up. And in a struggling economy, finding even small ways […]

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Summer Olympics postponement further shakes 2020 ad spending expectations

SEO BLOG /

Summer Olympics postponement further shakes 2020 ad spending expectations – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

SEO BLOG /

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among

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Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

SEO BLOG /

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger

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Marketers are spending more on data management platforms than operational tech

SEO BLOG /

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. and UK based marketers, found that 29% said they spend more on management tech than

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Here's what to expect in paid search, email marketing, spending and more during the BFCM stretch

Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch

SEO BLOG /

Thanksgiving Day is upon us, and with it, the busiest shopping week of the year. The five-day stretch between Thanksgiving Day and Cyber Monday poses a unique challenge this year for retailers — 2019’s “Cyber 5” will kick-off a shorter-than-usual holiday shopping season with six fewer days between Thanksgiving and Christmas Day. Fortunately for e-commerce

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I've got a couple of weeks left on Kickstarter and I am looking into ways to get more exposure without spending money. But where should I focus my time? : marketing

I’ve got a couple of weeks left on Kickstarter and I am looking into ways to get more exposure without spending money. But where should I focus my time? : marketing

SEO BLOG /

Hello, I have a Kickstarter campaign running at the moment. It’s a 60 day campaign with about 20 days left. I am selling sunglasses that are made from upcycled denim. I had a major breakthrough after only a few days when a post on Reddit hit the front page and ended up in quite a

I’ve got a couple of weeks left on Kickstarter and I am looking into ways to get more exposure without spending money. But where should I focus my time? : marketing Read More »

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