Spending

COVID-Consumers: Pessimistic, but spending more online

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Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among …

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Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger …

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Marketers are spending more on data management platforms than operational tech

Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 Customer Engagement report, released Tuesday. The survey, which polled 400 U.S. and UK based marketers, found that 29% said they spend more on management tech than …

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