Traditional TV ad spending in the U.S. will decline roughly 3% this year and is in the midst of a long-term decline, according to eMarketer. The firm says that “TV ad spending peaked in 2018 at $72.40 billion.” By comparison, digital ad spending (all formats) is now more than 50% of overall ad revenue. Video […]
TV ad spending has peaked, will be less than 25% of total pie by 2022 – forecast Read More »
Multichannel marketing will be familiar to anyone working in the online retail space. The challenge of keeping up with the latest innovations can be difficult, whether you are coordinating strategy or focused on one specialism. But the opportunities available via the relatively new introduction of Google Comparison Shopping Services (CSS) are essential knowledge for anyone
How to Increase eCommerce Sales by Spending Less with Google CSS Read More »
U.S. online ad spending reached $57.9 billion, representing growth of 16.9% year-over-year, in the first half of 2019, the IAB reported Monday. However, that was lower than the 23.1% growth reported a year ago. The IAB also pointed out that for the first time “first half revenues were less than previoussecond half revenues.” Full year
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing Read More »
Enterprises are tightening the purse strings in the fourth quarter of 2019, with spending on information technology infrastructure set to remain flat from a year ago. That’s according to the latest forecast from Enterprise Technology Research. Dave Vellante, chief analyst at SiliconANGLE sister market research firm Wikibon and co-host of theCUBE, ran down the details
IT spending stays flat but cloud sees more acceleration Read More »
In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not
Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise Read More »
Councilmember Kshama Sawant holds a press conference at City Hall in 2017 during a debate over a new tax on big business. (GeekWire Photo / Monica Nickelsburg) Amazon’s $1 million political contribution announced Tuesday — on top of $450,000 the company previously spent on elections in its hometown — struck a nerve with Seattle progressives worried about
Halloween is around the corner and beside the ghouls and goblins, candy is another thing which is synonymous with the celebration. According to the National Retail Federation (NRF), the total spend in 2018 for candy on Halloween was an astounding $2.6 billion. 2019 Halloween Spending With billions being spent on candy, the next obvious question
Americans Spending More on Halloween in 2019 Than Last Year Read More »
According to the 2019 “Adobe Email Usage Study,” Americans check their work email (three-plus hours a day) and personal email (two-plus hours a day). This comes out to around five hours per day checking emails. Considering the demise of email was predicted for more than a decade, the study shows people still value it. It
Americans Spending 5 Hours a Day Checking Their Email Read More »
Keeping track of expenses is one of the many jobs of small business owners. And as jobs go, it is very important. Whether you have a software or you’re doing it old school, you need up to date and accurate view of your total spend. Bill Pay is a new solution from Divvy designed to
Divvy Bill Pay Gives You a Better View of Your Business Spending Read More »
During Amazon’s Q1 earnings call earlier this year, CFO Brian T. Olsavsky announced that the company would be “evolving” two-day free shipping for Prime members to one-day shipping. He added that Amazon would spend $800 million to do so, although now it’s probably going to cost more. One-day shipping = $24 billion in revenue. According
Amazon 1-day shipping could have big impact on retail competitors, ad spending Read More »
