spent

Time spent on Facebook, Snapchat remains flat, but Instagram sees growth

Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged from last year at 38-minutes. That number is expected to drop to 37-minutes per day by next year. This is a downgrade from the figures eMarketer released during the third quarter of 2018. “Facebook’s …

Time spent on Facebook, Snapchat remains flat, but Instagram sees growth Read More »

Better than SEO: Why this small-business owner spent his marketing budget on a private jet

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices because everyone does them. We bought a private jet instead. It was a thousand times more fun and had a far better marketing ROI. Ours was a distressed-asset — an old six-seat banger …

Better than SEO: Why this small-business owner spent his marketing budget on a private jet Read More »

Retailers spent nearly 50% of mobile ad dollars in second half of 2018

Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49 percent of mobile ad spend share during the second half of 2018, according to a recent report from the mobile ad solution Smaato. Based on global publishers and advertisers on Smaato’s platform, the report looked …

Retailers spent nearly 50% of mobile ad dollars in second half of 2018 Read More »

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the …

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out Read More »

Holiday shoppers spent record-breaking $126 billion online in 2018

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out Tuesday from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year. Adobe’s report is based on more than 1 trillion …

Holiday shoppers spent record-breaking $126 billion online in 2018 Read More »