Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out Tuesday from Adobe Analytics. Consumers spent $126 billion from Nov. 1 through Dec. 31, averaging $2.1 billion a day — an increase of 16.5 percent over last year. Adobe’s report is based on more than 1 trillion […]
Holiday shoppers spent record-breaking $126 billion online in 2018 Read More »
John Mueller, a Google webmaster trends analyst, spent a portion of his New Years break responding to concerns and questions around Google search related issues. Here’s what kept him occupied. Slow server leads to crawling and indexing issues. In one help thread, John Mueller helped a webmaster who received Google Search Console errors. John was able
Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. The initiatives are part of the Time Well Spent movement, a concept introduced by former Google design ethicist Tristan Harris whose Ted Talk “A handful of tech companies control billions
Marketers say Time Well Spent movement isn’t influencing social media plans Read More »
Facebook CEO Mark Zuckerberg kicked off 2018 by announcing one of his big goals was “making sure that time spent on Facebook is time well spent.” The concept of time well spent was, in fact, pioneered in 2016 by former Google design ethicist Tristan Harris. The Time Well Spent movement is now championed by former
Take our poll: Is the Time Well Spent movement influencing social media marketing plans? Read More »
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Marketing Day: Brand politics, a poll on the Time Well Spent movement, WordPress 5.0 Read More »
Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of 23.6 percent over last year. Adobe’s report is based on an analysis of more than 1 trillion visits to U.S. specific sites and 55 million SKUs. The shopping weekend was peppered with new
Consumers spent a record $6.22 billion online on Black Friday Read More »
After rolling out similar on Instagram, Facebook is now launching its new 'time spent' dashboard within its main app. Source link
Facebook Begins Rolling Out New Dashboards Tracking Time Spent in App Read More »
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend
After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different direction and reveal the biggest mistakes I made with Google Ads. Looking back at my work, I’m pretty happy
I Spent $4M on Google Ads – Here Were My 6 Biggest Mistakes Read More »
Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had. Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet
Why I Spent 18 Months Ignoring My Family and Writing This Book Read More »
