Split

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

According to the IAB’s annual Internet Advertising Revenue report, released last week, the split between mobile and desktop revenue was roughly 65% to 35% in favor of mobile. Ad spending on the desktop is flat, while mobile (and video) are driving significant growth. Query volumes, ad-revenue breakdown directionally aligned Whether a coincidence or a rational response to …

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40% Read More »

SEO is journalism’s best friend when it comes to breaking news like the Labour Party split – here’s why

It has come as no surprise to me readers have written in bemused by the term SEO. As SEO editor, I go to dinner parties and after describing myself as a journalist, my specific job title brings only blank faces. So here it is: SEO literally means search engine optimisation. For online news organisations, it is …

SEO is journalism’s best friend when it comes to breaking news like the Labour Party split – here’s why Read More »

Acting Couple Oh Yeon-seo, Kim Bum Announce Split – The Chosun Ilbo (English Edition): Daily News from Korea

Oh Yeon-seo (left) and Kim Bum Actress Oh Yeon-seo broke up with actor Kim Bum after 10 months of dating. Their management agencies said in separate press releases that the two split up at the end of last year, but declined to elaborate further, saying only that it is a private matter. Oh and Kim …

Acting Couple Oh Yeon-seo, Kim Bum Announce Split – The Chosun Ilbo (English Edition): Daily News from Korea Read More »

The Golden Ratio for Effective Email A/B Split Testing

One of Campaign Monitor’s strengths is the ability to test versions of your email campaign on a subset of your subscriber list. Many call this A/B testing, but in some circles, this is known as split testing, or even 10/10/80. We regularly get asked about how to set up accurate tests on subject lines, content …

The Golden Ratio for Effective Email A/B Split Testing Read More »