Oh Yeon-seo (left) and Kim Bum Actress Oh Yeon-seo broke up with actor Kim Bum after 10 months of dating. Their management agencies said in separate press releases that the two split up at the end of last year, but declined to elaborate further, saying only that it is a private matter. Oh and Kim […]
One of Campaign Monitor’s strengths is the ability to test versions of your email campaign on a subset of your subscriber list. Many call this A/B testing, but in some circles, this is known as split testing, or even 10/10/80. We regularly get asked about how to set up accurate tests on subject lines, content
The Golden Ratio for Effective Email A/B Split Testing Read More »
We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you actually test your theories, after all, they are just that– theories. But
Driving visitors to your site is about much more than just rankings, branding is playing a larger and larger role in acquisition. In this article we look at the importance of branded searches and how to calculate the split between brand and non-brand search traffic. Branded traffic is very rarely traffic you’d be happy to
How to measure the brand/non-brand split of your search traffic Read More »
You can set up an email split test in 1 minute that could nearly double your click-through rates and website traffic. Sound too good to be true? It’s not. Because that’s exactly what happened when Light Stalking, a photography sharing community, split test their subject lines. In this post, discover the simple change that increased their
This Subject Line Split Test Increased Website Traffic by 83% Read More »
Wondering what subject line gets the most opens? Curious what call-to-action yields the most clicks? Unsure whether to use images or GIFs? There’s a simple way to find out once and for all: Split test your emails. What is a split test? Split testing (or A/B testing) is a method by which you can scientifically
Why You Need to Split Test Your Emails (and 4 Best Practices to Get Started!) Read More »
Split tests take the guesswork out of email marketing. With the data from split tests, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too often, people focus almost exclusively on subject line split testing. They optimize their subject lines and boost open rates.
Want to send the best email? Test your next idea — no matter how big or small — using AWeber’s new-and-improved split testing feature. We’ve rebuilt our split testing tool to help you send high-performing, effective emails. Testing can transform the way you send. It allows you to figure out what email content resonates best with
July 3, 2018 source: Product Manager HQ For many digital marketers, when we hear “split testing,” we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has
Learn how AWA digital helped Superfi increase conversions by a data-driven header test Hifi retailer Superfi came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their ecommerce website. Using their tried-and-tested research framework (see figure below) AWA gathered quantitative and qualitative data, cross-referencing findings to form test ideas.
How split testing increased a sales funnel conversion rate by 41% [case study] Read More »
