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The State of Nofollow, UGC, & Sponsored Link Attributes in 2020 [New Research]

In 2019, after 15 years, Google changed how nofollow works. It’s now a hint for both crawling and ranking. They also added two brand new attributes, rel=“ugc“and rel=“sponsored”. According to the announcement, nofollow is meant for links where you don’t want to imply any kind of endorsement or pass ranking credit to another page. Sponsored works …

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Matt Southern

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube

An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across Instagram, YouTube, Snapchat, and TikTok, tells Business Insider it charges brands $0.01 to $0.02 for each sponsored-video view on TikTok. On YouTube, brands are charged several times more at …

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Google removes 'ads' and 'sponsored' labels from flight search results

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results. Results ranked according to price and convenience. A Google spokesperson said in email that flight …

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Brands can now buy Walmart sponsored search ads via API partners

Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are …

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Save 98% off a lifetime subscription to Seobility All-In-One SEO Software & Tools

Save 98% off a lifetime subscription to Seobility All-In-One SEO Software & Tools

Today’s highlighted deal comes via our Apps + Software section of the Neowin Deals store, where you can save 98% off a lifetime subscription to Seobility All-In-One SEO Software & Tools. Better website rankings and more visitors: This deal is a chance you shouldn’t miss! What’s the deal? Seobility is an all-in-one SEO software, recommended …

Save 98% off a lifetime subscription to Seobility All-In-One SEO Software & Tools Read More »

Track LinkedIn Sponsored Content with Google Campaign Manager

Track LinkedIn Sponsored Content with Google Campaign Manager

Serina Fignole – November 12, 2018 In October, LinkedIn announced that it will be adding Sponsored Content to the available ad units that can be tracked by Google Campaign Manager. This integration gives Digital Marketers the power to track impressions and interactions for the following Sponsored Content: Video Carousel Lead-Gen Forms Text “Spotlight” Dynamic Ads …

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Nofollow, Sponsored, and UGC Links Guide

Nofollow, Sponsored, and UGC Links Guide

Introducing the Nofollow, Sponsored, & UGC Attributes  On Tuesday, September 10th, 2019, Google announced that the currently 14-year-old “nofollow” attribute would be set to receive two significant new siblings: the “sponsored” attribute and the “UGC” attribute (UGC stands for “user-generated content”). So, why improve something if it is not broken? Why two new attributes where …

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Microsoft Advertising’s pitch deck for sponsored products ads

Microsoft has increased its product offerings for brands and retailers since it rebranded its ad platform in April. One new product is Sponsored Products. Business Insider obtained a pitch deck on Sponsored Products that Microsoft Advertising has been presenting to brands, retailers, and ad agencies. The pitch is that brands and retailers can bid together …

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Why You Need This Software to Migrate Data to a New iPhone [Sponsored Post]

Apple has unveiled its flagship iPhone 11 trio at the closely watched annual press event, together with Apple watch and an unexpected new iPad. The lack of a 5G support in the iPhone 11 lineup might discourage fans who want to upgrade their mobile. Still, iOS data migration and management never ceased to be the …

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