MIAMI, June 24, 2019 /PRNewswire/ — Yippy, Inc. (OTCMKTS:YIPI) (“Yippy” or the “Company”), an enterprise data intelligence company known for its leading EASE 360 enterprise search and insight engine, announced today that it will host the ATARC breakfast summit and a booth at the largest government FedRAMP cloud and infrastructure conference of the year, to be …
Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female …
Global sports sponsorship and Instagram’s shoppable content testing – News Roundup Read More »
People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. Whether you’re doing the dishes at …
Ultimate guide to podcast advertising and sponsorship Read More »
It’s a content marketer’s worst nightmare. You’re called into a meeting and asked for your input into a sponsorship agreement. Your eyes light up but soon fade as you’re told the agreement is 99 percent complete. You have no opportunity to contribute to the rights but are merely left to check over a paltry agreement …
How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals Read More »
GoDaddy, the well-known domain name registrar company, recently announced sponsorship of the AdoptOpenJDK community. As stated in the news release: As part of this sponsorship, GoDaddy will become AdoptOpenJDK’s key technology provider, delivering in-kind hosting and infrastructure services. GoDaddy will also move its products to OpenJDK, an open-source version of Java. The AdoptOpenJDK …
Russian information agency Roskomnadzor is requiring Google and Bing to subject their results to government censorship. (Yandex has reportedly already complied.) A law passed last year in the country mandates that search engine results be filtered through the federal state information system (FGIS). Russia increases internet censorship. The new Russian situation is comparable to Chinese …
Google ordered to submit search index to state sponsorship in Russia Read More »
Having kicked off the 58th year of publication for SHOOT Magazine in December, SHOOT renews its mission to provide commercial and entertainment industry creative, production and post decision-makers with the latest industry news, valuable information on established and up-and-coming talent, the best new work and the people, companies and technology behind the work. We’ll remain …
Most marketers do not have a standardized process for measuring the return on investment (ROI) of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB). The report was based on data from a survey conducted in February 2018 among 182 marketers who work for large …
Whether you’re a NASCAR devotee or a casual fan, you’re accustomed to seeing cars whizzing around the track at nearly 200 miles per hour. Even with the dizzying speed, it’s easy to spot the brand logos and decals on each car (and on each driver’s uniform), especially if you’re watching at home on an HD …
Sponsorship, Brand Activation, and Fan-Building Tips: NASCAR Read More »
Posted by Claudia0428 For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real …
The Guide to Local Sponsorship Marketing – The 2018 Edition Read More »
To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent of the sponsorship world. They connect with locals in metro-specific markets, and they’re a channel that requires a process to scale. Some companies approach local sponsorships on a location-by-location level, …
Why centralized local sponsorship campaigns matter for multilocation brands Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …
Local sponsorship campaigns, CMOs in the know & more Read More »
