Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention to esports, but they don’t have nearly as much data as they do for mainstream media such as television. But Barnes, the head of experiential marketing at Bud Light, dove in […]
Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:
Making Sense Of Social Media Sponsorships And Partnerships Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. Now, however, the discussion has shifted away from “sponsorship” towards much more of a collaborative “partnership,” in which there is expected to be much greater alignment
Making Sense Of Social Media Sponsorships And Partnerships Read More »
Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB, and multiple gaming companies. The social media platform is also developing eight new pilot series via Niche, Twitter’s creator network, and pairing them
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships Read More »
Twitter is finally starting to convert Moments into its version of Snapchat’s Publisher Stories within its Discover tab. More than two years after Twitter debuted the tweet collections and opened it to certain publishers, the company will now enable publishers to make money from their Moments through sponsorships with brands, Twitter announced this week. Called
Twitter starts selling sponsorships of individual publishers’ Moments Read More »
