Spotify

Why Spotify is becoming the place to be for brands – Econsultancy

Spotify is perhaps not the first platform that springs to mind for social marketers, with the majority of brands focusing on the likes of Facebook and Instagram first and foremost. However, with a total of 217 million monthly active users worldwide, there’s a very obvious reason why some brands are expanding their attention to Spotify …

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Advertisers can now target Spotify podcast listeners

Spotify has expanded its ads capabilities with podcast listener targeting. Advertisers can reach Spotify Free podcast listeners, and in select markets, they’ll also be able to narrow their campaigns to certain podcast categories, such as “Comedy,” “Lifestyle & Health” and “Business & Technology.” Spotify is investing heavily in podcasts. Earlier this year, Spotify spent a …

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Spotify is Testing Its Own Version of Instagram Stories

Spotify is Testing Its Own Version of Instagram Stories Spotify is currently testing a new exciting feature called Storyline that gives users behind the scenes and exclusive content from their favourite artists and their music. The content is presented just like an Instagram story and boasts a similar functionally to Behind the Lyrics slides. However, …

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Why Brands are Turning to Spotify as the Next Big Social Platform

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify! We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The …

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How To Succeed On Spotify: A Playlisting Professional’s Guide

__________________________ Guest post by James Shotwell of Haulix Streaming is as much a way of life for musicians as it is a game, and games are often won or lost based on the intelligence of the players. The promise of streaming is that it gives artists at every level a fair chance at building an …

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