__________________________ Guest post by James Shotwell of Haulix Streaming is as much a way of life for musicians as it is a game, and games are often won or lost based on the intelligence of the players. The promise of streaming is that it gives artists at every level a fair chance at building an […]
How To Succeed On Spotify: A Playlisting Professional’s Guide Read More »
Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its proprietary audience data. Advertisers on the platform can build “audiences of potential car buyers across every vehicle segment and stage of the car buying cycle” using audience segments such as Polk Audiences and streaming intelligent
Spotify adds Oracle Data Cloud integration geared to auto advertisers Read More »
Follow these tips and win. George Goodrich of Playlist Push has witnessed thousands of successful Spotify playlist campaigns. He partnered with Digital Music News to share the most important tips he’s learned. (1) Write long albums with short songs. Rappers like Drake have turned this technique into an art, with albums loaded with lots of
The Real Reasons Artists Succeed on Spotify — From a Playlisting Pro Read More »
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast
Spotify acquires Parcast storytelling podcast studio Read More »
As you might imagine, he’s discovered a pretty clever trick that enables him to do this. You might have heard some of his songs, which he records under 72 different stage names, such as: The Very Nice Interesting Singer Man The Guy Who Sings Songs About Cities & Towns The Strange Man Who Sings About Dead
Spotify announced it has acquired podcast development company Gimlet Media and back-end podcasting services firm Anchor on Wednesday with its Q4 2018 earnings report. The news put a bow on the audio platform’s first quarter to turn a profit. The report showed increases in almost every category, including MUAs (monthly active users), premium subscribers and engagement.
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:
Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more Read More »
Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:
I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from
The genius of Spotify Wrapped, the only marketing campaign I add to my calendar Read More »
Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don’t often find common ground within the B2C arena. I myself have what could be described as an unhealthy fascination with data analytics. We won’t go into that now though,
How Spotify showed the power of data analytics in their marketing campaign Read More »
