Spotlight

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Club Spotlight: The Back 40 Flying Club, How An Updated Website Makes A Difference

The Back 40 Flying Club based at Fort Wayne International Airport (FWA) in Indiana has been around since 1952. The club has had stable leadership and the 17 members had no problems booking either the club’s Cherokee Archer or Cessna 172. The club ran smoothly, doing things as it always had for many years.  But …

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How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight

How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight

Almost two decades ago, Fred Reichheld showed that it costs companies more to acquire a new customer than to keep an existing one — and that smaller changes in post-sale retention can lead to bigger boosts to profitability.[i] In new research, Forrester shows why B2B marketing leaders need to remember Fred’s findings and refocus on …

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Persona Spotlight: Generation X – GlobalWebIndex

Representing 3 in 10 internet users globally, Generation X (aged 37-55 years old) consists of individuals born between 1964-1982.  They’re considered a difficult group to reach, mistakenly defined by millennial and baby boomer characteristics. Quite often dismissed simply as busy professionals, with considerable spending power and family-oriented values, this generation saw the technological revolution hit …

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Chart showing buyers by region.

Persona spotlight: the modern insurance buyer

As the insurance industry continues to embrace technology, insurance companies are feeling the pressure to create more consumer-friendly, simpler and convenient solutions.  This is at a time when consumer expectations are increasingly centering around personalization, transparency and speed. As such, it’s never been more important to understand the end user to stay relevant in today’s …

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Super Bowl LIV spotlight: Brands connect with consumers

Super Bowl LIV spotlight: Brands connect with consumers

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. February 03rd, 2020February 03rd, 2020 Unlike last year’s Super Bowl snoozefest, this year’s competition brought the heat, with action-packed excitement that lasted all four quarters. That’s likely to …

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Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab

Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight on Monday. The format, which Twitter first started testing in 2018, enables advertisers to take up “premium real estate” in the top section of Twitter’s Explore tab. Here’s what it looks like: How it works. Much like Twitter’s Promoted Trend …

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#292: Student Spotlight: How This “Post Webinar Nurture Sequence” Led To Over $11,000 EXTRA In Revenue with Karida Griffith Walker

#292: Student Spotlight: How This “Post Webinar Nurture Sequence” Led To Over $11,000 EXTRA In Revenue with Karida Griffith Walker

Let’s be honest, your launch runway and your webinars are the most exciting part of your launch!  And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session — at …

#292: Student Spotlight: How This “Post Webinar Nurture Sequence” Led To Over $11,000 EXTRA In Revenue with Karida Griffith Walker Read More »

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