Spotlight

Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab

Twitter announced the launch of a new takeover ad unit called the Promoted Trend Spotlight on Monday. The format, which Twitter first started testing in 2018, enables advertisers to take up “premium real estate” in the top section of Twitter’s Explore tab. Here’s what it looks like: How it works. Much like Twitter’s Promoted Trend […]

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#292: Student Spotlight: How This “Post Webinar Nurture Sequence” Led To Over $11,000 EXTRA In Revenue with Karida Griffith Walker

SEO BLOG / Good To SEO

Let’s be honest, your launch runway and your webinars are the most exciting part of your launch! And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session — at

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Persona Spotlight: The Online Shopper

SEO BLOG / Good To SEO

Retail spend around the world is peaking. Last year, according to Mastercard Advisors, consumers spent a record $853 billion dollars, with ecommerce sales achieving the most significant growth rate in over a decade – 18% year-on-year. Three-quarters of internet users aged 16-64 are now purchasing products online. With customers and competition in the online space clearly

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Persona Spotlight: The Modern Car Buyer

SEO BLOG / Good To SEO

Nearly a quarter of the global online population are thinking about purchasing a car in the next 3 to 6 months. With this stat alone, you wouldn’t think the automotive industry was facing a crisis. But the truth is, demand for new cars is declining rapidly, meaning the fight for market share becomes all the

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Bias in the Spotlight: Commitment Bias

SEO BLOG / Good To SEO

Reading time: 4 mins Commitment bias is the desire and tendency to be consistent with what we have done or said before. But why do people do this? Robert Cialdini, Professor Emeritus of Psychology at Arizona State University, says: “People want to be congruent with what they have committed to in the past, especially if that

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Employee Spotlight: Eric Su | WordStream

SEO BLOG / Good To SEO

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Eric

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Social Spotlight: How GoPro fuels brand loyalty with UGC

SEO BLOG / Good To SEO

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview

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Spotlight: How FATbit Has Evolved with the Changes in the Tech Industry

Small Biz Spotlight, Small Business Growth / Good To SEO

It takes a lot of creativity and innovation to last for more than a decade in the tech industry. As a result, a ton of companies have come and gone in the industry over the past several years. However, FATbit isn’t one of them. Instead, the company has been able to evolve with the needs

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Million Dollar Club Student Spotlight with Anna Digilio – Amy Porterfield

SEO BLOG / Good To SEO

Listen To My Latest Podcast Episode: #284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff Listen To My Latest Podcast Episode:#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff n n The Million Dollar Club Student Spotlight n I'm always in awe when

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Social Spotlight: A lesson in social storytelling from The New York Times

SEO BLOG / Good To SEO

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