Ask any college student about social media, they’ll tell you that it’s an integral part of their school experience, both on and off campus. Social media marketers already understand the importance of tailoring messaging for audiences and focusing on the platforms that their audience consumes the most, but for colleges and universities it’s goes a […]
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A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare quickly. We know that consumers hold the buying power and often turn to reviews as a research touch point. This week at #SproutChat we were joined by Sprout All Star, Mandy
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With school back in session, take this time to fill your calendar with opportunities to continue learning and expanding your skill set. This September at #SproutChat, we’ll be chatting about everything from reputation management to handling social crisis to best practices in planning out a content calendar. See a topic that interests you? Just use
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One of the most important and versatile tools a social media manager has is right in the palm of their hand—a smartphone. From on-the-go monitoring to content creation, it’s a must-have tool that only keeps advancing. Capturing moments can turn out to be more worthwhile than you know, so it’s best to be equipped with
One beautiful thing about social media is that it allows customers to instantly interact with their favorite brands. Unfortunately, that easy-access also means that those brands are open to becoming the target of trolls: angry users hurling inflammatory language or even threats across social. All savvy social media marketers should understand how to distinguish feedback
You understand the importance of social media monitoring, but beyond keeping an eye on brand mentions how are you taking advantage of monitoring and social listening tools? For example, Sprout’s Smart Inbox is great for making sure you never miss a mention or brand hashtag so that you’re capitalizing on every social opportunity you can. In this week’s #SproutChat we talked
#SproutChat Recap: Leveraging Monitoring & Listening Read More »
Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling topics that social media managers everywhere come across regularly, from measuring ROI to social strategies for nonprofits. See a topic that interests you? Use the “add to calendar” button for a calendar reminder. Wednesday, August 2:
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As Social Media Managers, we know that the content we deliver is an integral aspect of any social strategy. Having a content plan is important, but how do you create impactful content that captures your audience’s attention and drives results? This week at #SproutChat, Sprout Social’s Director of Content, Lizz Kannenberg joined the chat to talk about the
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Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a huge range of topics from customer service to resources for boosting your brand. See a topic that interests you? Use the “add to calendar” button for a calendar reminder. Wednesday, July 5:
#SproutChat Calendar: Upcoming Topics for July 2017 Read More »
You shouldn’t underestimate the power of using Stories to engage your social audience. Facebook, Instagram, Snapchat—every major platform has a Stories function that brands can tap into to boost reach with thoughtful, engaging visual content. With every feature update, Stories is quickly becoming an effective tool for marketers to weave a bit of authenticity into their marketing efforts. In this
