Squash

3 Productivity Killers and How to Squash Them

Chances are you’re probably not getting as much done at work as you’d like to. Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be …

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Paid Search Conquesting: How to Squash Competitors Without Starting a War

Paid search conquesting has always been a controversial topic in the pay-per-click world. This is because the tactic is notorious for starting bidding wars. During a bidding war, both parties can be negatively impacted as their brand name visibility is threatened and their CPCs increase. However, aside from the controversy, competitive search campaigns can be …

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