SSP

SSP Smaato adds machine learning for directing inventory to DSPs

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has been …

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AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP

Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership announced this week between ad platform AppNexus’s existing Connected TV marketplace and Over-the-Top (OTT) data management platform (DMP) Tru Optik’s OTT Marketing Cloud. The companies say it creates the first OTT Supply Side Platform …

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