stabilized

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

According to the IAB’s annual Internet Advertising Revenue report, released last week, the split between mobile and desktop revenue was roughly 65% to 35% in favor of mobile. Ad spending on the desktop is flat, while mobile (and video) are driving significant growth. Query volumes, ad-revenue breakdown directionally aligned Whether a coincidence or a rational response to …

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40% Read More »

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