Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks. For your reference, a marketing stack is the set of tools and software you use to […]
The best way to organize your marketing stack | Vero Read More »
How to build a martech stack for this era – and whatever comes next – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy
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Is your martech stack a machine to create the emotional connections that drive buying behavior? Now that your digital transformation is underway, it’s time to focus on the elephant in the room: Are all of your investments and hard work paying off? Gartner’s recent prediction that 80% of marketers will abandon their personalization efforts by
Your Martech Stack Must Deliver Content AND Empathy at Scale Read More »
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
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Is your martech stack missing an enterprise SEO platform? – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account-based marketing, affiliate marketing, eCommerce, engagement, live events, syndication, gamification, retargeting, AI and more. As marketing continues to
There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs. “In order to pick the right tech stack, you need
Here’s Everything You Need in Your 2020 Tech Stack Read More »
Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a whole lot of different roles and found there are allies and frenemies (and hopefully not foes) for marketers in every case. Through kindness and persuasion, some reluctant colleagues can
Fostering relationships is key to managing a martech stack Read More »
As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all with
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Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
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