Stack

Your Martech Stack Must Deliver Content AND Empathy at Scale

Your Martech Stack Must Deliver Content AND Empathy at Scale

Is your martech stack a machine to create the emotional connections that drive buying behavior? Now that your digital transformation is underway, it’s time to focus on the elephant in the room: Are all of your investments and hard work paying off? Gartner’s recent prediction that 80% of marketers will abandon their personalization efforts by …

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MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis

MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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Martech Stack Optimization: 5 Insights for 2020

Marketing continues to become more complex as marketing professionals have more and more marketing tactics available. Marketers need to think about content, website, mobile, SEO, SEM, programmatic advertising, video, podcasts, webinars, email, automation, personalization, data, social media, account-based marketing, affiliate marketing, eCommerce, engagement, live events, syndication, gamification, retargeting, AI and more. As marketing continues to …

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Here’s Everything You Need in Your 2020 Tech Stack

There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs. “In order to pick the right tech stack, you need …

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Fostering relationships is key to managing a martech stack

Whether you work in-house, at an agency, small businesses, enterprise organizations, for-profits and nonprofits, every organization has its own culture. I’ve worked with colleagues in a whole lot of different roles and found there are allies and frenemies (and hopefully not foes) for marketers in every case. Through kindness and persuasion, some reluctant colleagues can …

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MarTech Overtime: Why partnerships matter in securing your martech stack

Jorge Garcia onstage at MarTech East in Boston on Sept. 17. Photo credit: Jesleen Jose Jorge Garcia, Senior marketing manager at Akamai Technologies, shared his company’s journey to protect their data and brand in his MarTech East session, “Securing Your Martech Stack: Partnering with IT and Enterprise Security.” A lot of questions around the roles …

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Surface Pro X vs. iPad Pro: how the future of 2-in-1 tablets stack up

Stop me if you’ve heard this one before: there’s a new tablet powered by a souped-up mobile processor, with a detachable keyboard and a magnetic stylus. It promises way better battery life than a laptop and runs most of the same apps, with LTE support to always keep you connected, although the size and weight …

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