Stack

MarTech Overtime: Why partnerships matter in securing your martech stack

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Jorge Garcia onstage at MarTech East in Boston on Sept. 17. Photo credit: Jesleen Jose Jorge Garcia, Senior marketing manager at Akamai Technologies, shared his company’s journey to protect their data and brand in his MarTech East session, “Securing Your Martech Stack: Partnering with IT and Enterprise Security.” A lot of questions around the roles […]

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Pro Tip: Partnerships are critical in securing your martech stack

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It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the ChiefMartec Roles and Responsibilities survey shows that both data privacy/compliance reviews and security reviews were at the bottom of the responsibilities

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Life is like a stack of martech

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Kicking off the first full day of the MarTech East conference, MarTech conference chair Scott Brinker delivered his welcome keynote filled with valuable approaches to martech and Indiana Jones references a-plenty. Brinker dove into concepts ranging from product adoption to stack integration, sharing his “eight P’s of self-service martech” to help demonstrate how our organizations

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Stack evolution: Cancel those credit cards and put a process in place

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Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve revenue and customer lifetime value objectives, a noisy marketing environment, and proliferation of new marketing technology tools, has created a perfect climate for technology experimentation, adoption and spending. In many

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Career in Full Stack Development | Skills, Career Path | Srijan Gupta | Dream11

articles, Career in Full Stack, Eckovation, Full Stack Development, Node.Js, Technology NEWS /

Srijan Gupta, Architect, Dream11 is here to give key insights on how one can kickstart their career in the field of Full Stack Development. This Eckovation’s Full Stack Workshop video on “Career in Full Stack Development“ will provide you with detailed and comprehensive knowledge about how you can build your career in Full Stack Development.

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How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

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Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and

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Interoperability: Why Health Systems Need to Integrate Their Digital Stack

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Graham Gardner, CEO, and Co-Founder of Kyruus Several years ago, Thomas Friedman, the best-selling New York Times columnist, began pointing out how application programming interfaces (APIs) and the resultant connectivity was enabling one-touch consumer engagement with a broad range of services. We now take it for granted that we can call a car service from

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‘Merchants should adopt a multilayered advertising strategy:’ Stack Influence

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“Merchants should adopt a multilayered advertising strategy,” is the advice chief executive officer of Stack Influence gives to marketplace sellers. Speaking to Tamebay, Laurent Vincent chief executive officer of Stack Influence emphasised on the importance of sellers equipping themselves with an arsenal of advertising strategies in order to win in the online marketplace war. He

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‘Merchants should adopt a multilayered advertising strategy:’ CEO of Stack Influence

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“Merchants should adopt a multilayered advertising strategy,” is the advice chief executive officer of Stack Influence gives to marketplace sellers. Speaking to Tamebay, Laurent Vincent chief executive officer of Stack Influence emphasised on the importance of sellers equipping themselves with an arsenal of advertising strategies in order to win in the online marketplace war. He

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