In the early stages of building a startup and growing a business, it’s easy to feel as if some of the decisions you’re making are small and inconsequential. And while some of them will be forgotten down the road, many of the choices you make have a rather significant impact on the trajectory of your […]
A Guide to Making Your Startup More Agile in the Early Stages Read More »
Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we write copy that immediately gives an answer to a problem your reader may not even
How Writing for the Stages of Awareness Will Convert More Readers into Paying Customers Read More »
Think back to a recent sales meeting when you were discussing the sales progress of your prospects. You may have reported that one of your deals was going to close soon. Whether the sale is going to close or not, and whether it will happen soon depends on a lot of variables, and one of the
Is Selling Really as Easy as 1-2-3? Understanding the Three Stages of Selling Read More »
Let’s take a quick poll. When was the last time your boss asked you to do something and you didn’t question why you needed to do it a specific way? You see, sometimes we just assume that the old way of doing things is the right way. But every so often, we forget to test
