Stakeholders

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes …

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Chevron storytelling uses purposeful immersive experiences to engage stakeholders

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard …

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Are our stakeholders killing our marketing?

Let’s face it, none of us are creating content in a vacuum. We all have bosses to please, internal (and external) customers to serve, senior executives to… sacrifice lambs to. We all have stakeholders. People with a real stake in our success. Like sales people. And product managers. And brand ‘custodians’ (I’m picturing a janitor …

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