stakes

Brand marketers are more comfortable taking political stands even as the stakes rise – Econsultancy

According to the Duke University Fuqua School of Business twice-annual CMO Survey, more than a quarter of top marketers now believe it’s appropriate for their brands to take positions on political issues. That’s up significantly from February 2018, when the CMO Survey began asking respondents about this subject. At that time, just over 17% expressed …

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Paywalls: The High Stakes – Mon., Jan. 28, 2019

Jane Genova To compensate for plunging ad revenues, a growing number of media outlets are imposing paywalls. As many know, both legacy and digital natives are struggling to survive. Last week, money-losing Condé Nast announced it would establish paywalls for all its publications. Previously, it had paywalls only for Vanity Fair, The New Yorker …

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SearchCap: Google admits bad EU search experience, SEO table stakes, Bing Webmaster Tools & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …

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