E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying …
According to the Duke University Fuqua School of Business twice-annual CMO Survey, more than a quarter of top marketers now believe it’s appropriate for their brands to take positions on political issues. That’s up significantly from February 2018, when the CMO Survey began asking respondents about this subject. At that time, just over 17% expressed …
Jane Genova To compensate for plunging ad revenues, a growing number of media outlets are imposing paywalls. As many know, both legacy and digital natives are struggling to survive. Last week, money-losing Condé Nast announced it would establish paywalls for all its publications. Previously, it had paywalls only for Vanity Fair, The New Yorker …
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search …
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank. As a nascent industry, it did seem to some at the …
