For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand out in the inbox while ensuring fraudsters aren’t masquerading as your brand. But as with […]
Everything marketers need to know about BIMI: The latest email standard Read More »
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be available as an ad delivery
All Google Ads Campaigns to Utilize Standard Delivery As of May 2020 Read More »
Wednesday 22-01-2020 16:00 IAB UK has revealed that it will release a new iteration of Gold Standard later this year, bolstering the certification process and incorporating steps to address privacy concerns within the digital supply chain. The original Gold Standard launched in October 2017, with the first companies certified in early 2018. It has three
Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March
Standard text ads will live on a bit longer, Microsoft Advertising says Read More »
As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content,
Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry Read More »
Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s
CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard Read More »
In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and
A large number of C++ functions in the standard library are extended from standard C functions, such as qsort(), memcpy(), etc. Among these functions, many have overloaded their C counterparts. For example, abs() in C++ is overloaded for both integral and floating-point types, while it is only defined for int in C. These functions, however,
Wilm Ihlenfeld/Shutterstock At Amazon’s annual hardware event, the company revealed a new wireless standard for the Internet of Things and smarthome devices called Sidewalk. Sidewalk promises longer range than Wi-Fi and Bluetooth with lower power usage and complexity than 5G. What Is Amazon Sidewalk? Sidewalk is a new wireless standard that Amazon hopes smarthome and
A New Wireless Standard: What Is Amazon Sidewalk? Read More »
Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless
