Standard

Everything marketers need to know about BIMI: The latest email standard

Everything marketers need to know about BIMI: The latest email standard

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help fix by giving brands a way to both stand out in the inbox while ensuring fraudsters aren’t masquerading as your brand. But as with …

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Matt Southern

All Google Ads Campaigns to Utilize Standard Delivery As of May 2020

Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, and Hotel campaigns. Google Ads began migrating campaigns from accelerated delivery to standard delivery last October, starting with Search and Shopping campaigns. Starting in April 2020, accelerated delivery will no longer be available as an ad delivery …

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IAB UK has unveiled plans for its Gold Standard 2.0, including independent auditing of the certification process

IAB UK has unveiled plans for its Gold Standard 2.0, including independent auditing of the certification process

Wednesday 22-01-2020 16:00 IAB UK has revealed that it will release a new iteration of Gold Standard later this year, bolstering the certification process and incorporating steps to address privacy concerns within the digital supply chain. The original Gold Standard launched in October 2017, with the first companies certified in early 2018. It has three …

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Standard text ads will live on a bit longer, Microsoft Advertising says

Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March …

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, …

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CNN.com receives first Verified Mark Certificate in preparation for BIMI email standard

Identity and encryption provider DigiCert, Inc. has issued that world’s first Verified Mark Certificate (VMC) to CNN.com, a move that will enable the company to participate in upcoming trials of the Brand Indicators for Message Identification (BIMI). VMC, a new digital certificate that validates the authenticity of the brand logo attached to an email sender’s …

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Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

In August, Google Ads announced that it would be removing the accelerated ad delivery option for Search and Shopping campaigns as well as shared budgets. On Tuesday, Google issued a reminder along with updated error codes that will be returned for API and scripts users. Campaign migration. Starting October 7, Search and Shopping campaigns and …

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Pitfalls in Using a Standard “Global” C++ Function: Its C Counterpart May Be Camouflaging

A large number of C++ functions in the standard library are extended from standard C functions, such as qsort(), memcpy(), etc. Among these functions, many have overloaded their C counterparts. For example, abs() in C++ is overloaded for both integral and floating-point types, while it is only defined for int in C. These functions, however, …

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A New Wireless Standard: What Is Amazon Sidewalk?

Wilm Ihlenfeld/Shutterstock At Amazon’s annual hardware event, the company revealed a new wireless standard for the Internet of Things and smarthome devices called Sidewalk. Sidewalk promises longer range than Wi-Fi and Bluetooth with lower power usage and complexity than 5G. What Is Amazon Sidewalk? Sidewalk is a new wireless standard that Amazon hopes smarthome and …

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Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads

Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless …

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Small Business Trends Wins Small Business Standard of Excellence Award

Small Business Trends proudly announces we’ve won the Small Business Standard of Excellence Award in the 2019 WebAwards. The Web Marketing Association, established in 1997, hosts the awards annually. The WebAward Competition is now in its 17th year. It has become the standard of excellence for website development and advertising agencies, recognizing the best websites …

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