I’m sorry to say it, but the rumors are true: size matters. Well, ad copy length does, anyway. Why else would Google keep increasing character limits? Their research found that the new expanded ads got 15% more clicks than other formats. But are you actually making use of the space that’s available to you? If …
In the world of Google Ads, there’s a choice for each and every campaign’s ad delivery method: standard or accelerated. Do you want to spend your budget evenly over time (standard), or do you want to spend your budget more quickly (accelerated)? I understand the impulse to go accelerated. It sounds better in some ways. …
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Google wants to turn the decades-old Robots Exclusion Protocol (REP) into an official internet standard — and it’s making its own robots.txt parser open source as part of the push. The REP, which was proposed as a standard by Dutch software engineer Martijn Koster back in 1994, has pretty much become the standard used by websites …
It will not have escaped the attention of any social media professionals that marketing on social has had a significant sea change in the last few years. The bottom line is that much of the truly lucrative social media work is done on third-party platforms such as Facebook and Instagram. Brands have to invest the …
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Unique among Colorado dispensaries—and even within its own six-location chain—Euflora 3D is a sensory experience, not just a destination. And that’s exactly how Pepe Breton, owner of the Euflora chain, wants it. He designed Euflora 3D based upon experiences he’d had at competing dispensaries. “He didn’t like the layout of other locations, as they were …
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