standardize

How to Standardize Your Link Building for Better Data - Bitly

How to Standardize Your Link Building for Better Data – Bitly

Businesses too often spend valuable time cleaning up inconsistent link data in order to glean actionable insights. Why? They don’t have a standard process for building their UTMs. Marketing is following one method, sales is using another, and so on. If your business is in a similar situation, you’ll know that cleaning up this data …

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Standardize the Language of Cybersecurity: Job Titles

In a very short period, we’ve gone from a shortage of cybersecurity workers at 200,000 to 3.5 million workers short.  You can find these statistics anywhere online, about the workforce shortage for cybersecurity jobs, so I didn’t post any links here.  It seems everyone thinks something a little bit different about the cybersecurity workforce.  We …

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Google moves to simplify, standardize content policies for publishers

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager. Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and …

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How to standardize your marketing agency’s proposal process

Stop slaving over custom proposals that lead you down dead-end roads. Instead, start with a proposal that’s already 90% to completion for every prospect. You will save time, create happier clients and close bigger deals How? It starts with a template. That’s right. Similar to your email template, or your newsletter template, or your website …

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