Standardized

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution […]

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Precision Prenatal Care Sets Model for Standardized Healthcare

A template approach to managing the majority of pregnancies was introduced in the late 1970s by the Institute of Medicine (IOM), with the intention of improving pregnancy outcomes through increased visits to the doctor – approximately 14 visits per pregnancy. But this “one-size-fits-all” approach to prenatal care drives up costs, and can be an unnecessary burden