standards

How Local Franchises Can Differentiate (While Conforming to Standards)

Franchise, Marketing Strategy /

It does’t matter if you run a fast food restaurant or a hardware store. A franchise owner gets the opportunity to experience entrepreneurship. But this happens without the higher risk levels generally experienced in traditional startups. However, running a franchise gives several advantages. For example, you get less room for innovation than in a startup. […]

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Majority of consumers want standards and tougher action against review fraud

SEO BLOG /

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews.

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Metro changes headline about The Mandalorian after reader complains to UK Press Standards agency

Metro changes headline about The Mandalorian after reader complains to UK Press Standards agency

SEO BLOG /

UK’s Independent Press Standards Organization, IPSO, has had to mediate between a disgruntled reader and the website Metro.co.uk, after receiving a complaint over the latter’s use of what looks like an SEO clickbait headline. In November, the website run a headline reading, “How to watch The Mandalorian in the UK” for clicks – although the

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

SEO BLOG /

As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home)

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Trusted Computing Group meets in Toronto to discuss security standards

Emerging Tech, postmedia, security strategies, Technology NEWS /

Representatives of some of the biggest names in computing have been quietly meeting in Toronto this week to discuss some of the smallest but vital intricacies of device security. The Trusted Computing Group, whose open standards are used to build security chips found in motherboards, routers, switches, smartphones and solid-state drives, is holding one of

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Canada’s CIO Strategy Council publishes national AI standards

Artificial Intelligence, Canadian cio, CIO Strategy Council, postmedia, Standards, Technology NEWS /

In what it claims is a world first, Canada’s CIO Strategy Council has released a new set of standards to help organizations responsibly deploy emerging technologies with machine learning running under the hood. The not-for-profit organization earned its accreditation to develop National Standards of Canada from the Standards Council of Canada (SCC) earlier this year.

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Real-world Open Networking. Part 3 – Interoperability: Problems with Standards

Interoperability, Open Networking, Open Source, Standard Compliance, Standards, Technology NEWS, thoughts /

In our last post we unpacked Interoperability, including Open Standards. Continuing this theme, we will look at how solution developers implement standards compliance and the problems that arise. Mandating that vendors (and internal systems) comply with Open Standards is a strategy used by organisations to drive interoperability. The assumption is that Open Standards compliant components

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ANA announces new measurement division to enable industry standards, accountability

SEO BLOG /

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging

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2020 Presidential Candidates Get an “F” on Digital Standards

branding, Content marketing, Digital Marketing, leadership, Marketing, Marketing Best Practices, Marketing Strategy, Online Marketing, Technology, Web Design /

During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the

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