standards

How Local Franchises Can Differentiate (While Conforming to Standards)

It does’t matter if you run a fast food restaurant or a hardware store. A franchise owner gets the opportunity to experience entrepreneurship. But this happens without the higher risk levels generally experienced in traditional startups. However, running a franchise gives several advantages. For example, you get less room for innovation than in a startup. …

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What Is Great Content? The 6 Standards of Content Greatness

What Is Great Content? The 6 Standards of Content Greatness

We all know that content is king. However, we also know that what is considered great content is constantly evolving – especially as users begin to search for and digest content differently. Content and marketing trends change, and so must our content creation tactics. Otherwise, we can kiss our chances of staying relevant and top-of-mind …

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Majority of consumers want standards and tougher action against review fraud

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. …

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Metro changes headline about The Mandalorian after reader complains to UK Press Standards agency

Metro changes headline about The Mandalorian after reader complains to UK Press Standards agency

UK’s Independent Press Standards Organization, IPSO, has had to mediate between a disgruntled reader and the website Metro.co.uk, after receiving a complaint over the latter’s use of what looks like an SEO clickbait headline. In November, the website run a headline reading, “How to watch The Mandalorian in the UK” for clicks – although the …

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home) …

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Trusted Computing Group meets in Toronto to discuss security standards

Representatives of some of the biggest names in computing have been quietly meeting in Toronto this week to discuss some of the smallest but vital intricacies of device security. The Trusted Computing Group, whose open standards are used to build security chips found in motherboards, routers, switches, smartphones and solid-state drives, is holding one of …

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Canada’s CIO Strategy Council publishes national AI standards

In what it claims is a world first, Canada’s CIO Strategy Council has released a new set of standards to help organizations responsibly deploy emerging technologies with machine learning running under the hood. The not-for-profit organization earned its accreditation to develop National Standards of Canada from the Standards Council of Canada (SCC) earlier this year. …

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Real-world Open Networking. Part 3 – Interoperability: Problems with Standards

In our last post we unpacked Interoperability, including Open Standards. Continuing this theme, we will look at how solution developers implement standards compliance and the problems that arise. Mandating that vendors (and internal systems) comply with Open Standards is a strategy used by organisations to drive interoperability. The assumption is that Open Standards compliant components …

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ANA announces new measurement division to enable industry standards, accountability

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging …

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2020 Presidential Candidates Get an “F” on Digital Standards

During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the …

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With cookies under attack, the IAB calls for new tracking standards – Econsultancy

The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If …

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The Main Differences in API Security Standards

The Internet has become a core part of how “business as usual” is conducted around the world. Websites have become essential to businesses’ market and customer service strategy, making the ability to quickly and efficiently access the data stored there an important factor in an organization’s ability to operate, remain profitable, and retain customers. Application …

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