Starbucks

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

Hello, communicators:  Family farm Dutch Daffodils and travel blog Tulips in Holland recently shared a message from the tulip fields in The Netherlands: Due to Covid-19 travel plans have changed. Many of you were planning to travel to The Netherlands to see the flower… Posted by Dutch Daffodils on Sunday, April 19, 2020 As you respond …

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Starbucks Coffee Drinkers

Starbucks’ Cinnamon Dolce K-Cups Get a Digital Demo

Cool, crisp, autumn days have finally arrived, and that means many coffee-drinkers are turning to festive, seasonal flavors to start their days and warm their nights. Starbucks, the world’s largest purveyor of coffee, of course caters to the market’s seasonal tastes, selling coffee and creamer flavors like pumpkin spice, white chocolate, caramel, and, MmmmMm, cinnamon …

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What location data can tell us about the state of Starbucks’ pumpkin spice latte

Even though Autumn doesn’t officially start until September 23, Labor Day marks the effective start of the season for most people. School is back in session, the weather starts to turn (a bit) and the much-loved but equally derided pumpkin spice latte (PSL) makes its return. Been around now for 15 years. The flavored coffee …

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Starbucks Coming Out on Top in China, Says CEO

Starbucks CEO Kevin Johnson isn’t worried about competitors in the fast-growing coffee market in China. He says that competition is actually broadening the addressable market by introducing tea drinking Chinese to coffee. Starbucks has nearly 3,700 stores in China already and is generating double-digit transaction growth. For Starbucks, their growth in China and around the …

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Cannabis Triple Venti at Starbucks?

Starbucks CEO Kevin Johnson says that cannabis-infused beverages are not on the roadmap. However, he seems open to that possibility in the future. “You can’t get a cannabis triple venti today,” said Johnson in an interview on CNBC. “Certainly we’re well aware of what’s happening around CBD and THC and all the trends in the …

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Starbucks Dramatically Increased Used of AI-Powered Customer Insights to Drive Growth, Says CEO

Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits …

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Starbucks Delivery via Uber Eats Goes National After Seeing Higher Average Sales

Based on a successful delivery trial in China via Alibaba and Uber Eats in Miami, Starbucks has announced that they are adding delivery nationwide. Starbucks COO Rosalind Brewer says they are still looking at the total cost of delivery very “carefully” but they are emboldened by the higher average sale with delivery orders. Rosalind Brewer, …

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Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers

People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink. The ‘Leaf Rakers Society’, as it’s called, currently has over 27,200 members. But, with no advertising involved and a rather niche subject matter …

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Starbucks CEO Kevin Johnson Saying ‘Patrons Of Color’ Can Go To Head Of The Line Is False Meme

Starbucks CEO Kevin Johnson announcing that “patrons of color” would be allowed to go to the head of the line at any of their coffee shops is a false meme. There is no truth to a meme being shared on Facebook that Starbucks followed up their racial training day with the controversial news that “patrons …

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