Starbucks

Why Starbucks’ Facebook group for ‘PSL’ lovers is a lesson for brand marketers

community management, Facebook, Starbucks /

People are serious about the pumpkin spice latte (PSL). So much so that this year, Starbucks has launched a members-only Facebook group to foster love and appreciation for its famous seasonal drink. The ‘Leaf Rakers Society’, as it’s called, currently has over 27,200 members. But, with no advertising involved and a rather niche subject matter […]

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Starbucks CEO Kevin Johnson Saying ‘Patrons Of Color’ Can Go To Head Of The Line Is False Meme

US News /

Starbucks CEO Kevin Johnson announcing that “patrons of color” would be allowed to go to the head of the line at any of their coffee shops is a false meme. There is no truth to a meme being shared on Facebook that Starbucks followed up their racial training day with the controversial news that “patrons

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Starbucks Opens Restrooms to General Public, Would You Do the Same at Your Business?

Publisher Channel Content, SEO BLOG, Small Business Advice /

Starbucks’ new bathroom policy states that even people who don’t purchase anything in the store can use their facilities, Business Insider reports. Starbucks Opens Toilets to the Public – Here’s Why This update comes in light of a recent “unconscious bias” scandal that took the nation by storm last month when a video of two black

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Starbucks Deals with Racial Discrimination, Tech Startups Struggle with Compensation – Small Business Trends

SEO BLOG, Small Business News /

Whether your business has single or multiple locations, having a great management system in place for everyone to follow is critically important. Starbucks became aware of this fact with an incident that took place in Philadelphia which made national headlines. The issue should teach businesses of all sizes some valuable lessons. In other news, tech

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What’s Next for Starbucks After the Shocking Arrest of Two Black Men? (Hint: Unconscious Bias Training)

SEO BLOG, Wire /

Aside from the latest Instagram-ready Crystal Ball or Unicorn Frappuccino, coffee giant Starbucks hasn’t been in the news much lately. That is, until two black men — real estate brokers waiting to meet a business colleague in a Philadelphia Starbucks last week — were unceremoniously arrested and held by police for more than six hours. Why?

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Starbucks Just Learned that Virtue Signaling Isn’t Enough, You’ve Got to Be Virtuous

HR/Benefits, SEO BLOG /

Remember when then Starbucks CEO Howard Schultz declared that his baristas were now going to spend there time serving coffee and lecturing–oh, oops–discussing race with their customers? Because who better to discuss race relations than a Starbucks employee? I’m sure that’s what the two black men who were arrested at a Philadelphia Starbucks thought. “Boy, I’m

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How Starbucks Went From PR Management to PR Disaster Over the Philadelphia Arrest Video

Lead, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Perhaps Starbucks thought it could handle it. After a video showing two black men being arrested in a Philadelphia Starbucks was posted on Thursday to Twitter by Melissa DePino, there was a slow burn of online rage. Here were

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If You Love Your Starbucks Barista, Don’t Order This Drink

Innovate, SEO BLOG /

Remember last year’s Starbucks Unicorn Frappuccino craze? Instagram loved the colorful drink, which took unicorn frenzy to a new level. Unicorn cakes, cookies and pastries galore began appearing everywhere. Starbucks baristas hated it. “Please don’t get it! I have unicorn crap all in my hair and in my nose. I have never been so stressed

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Starbucks Just Changed Its Menu Like It Hasn’t Done in 30 Years. (Coffee Addicts May Need to Lighten Up)

SEO BLOG, Wire /

People are creatures of habit when it comes to Starbucks. They often order the same thing, the same way–often at the same time every day. Actually, so is Starbucks–a creature of habit, that is. Because when you can drive predictable revenue to the tune of $22 billion a year, you don’t make changes lightly. That’s why

Starbucks Just Changed Its Menu Like It Hasn’t Done in 30 Years. (Coffee Addicts May Need to Lighten Up) Read More »

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