Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. The next thing we’ll be told is that there were two Jesus Christs. Or, perish the imagination, two Santa Clauses. Just when we were trying to come to terms with Starbucks issuing a peculiar, half-finished cup that […]
Sacrilege! Starbucks Just Released a Second Holiday Cup Read More »
by JOSEPH PISANI , AP Retail Writer This Monday, Oct. 23, 2017, photo provided by Starbucks shows the company’s 2017 holiday cup on display in Seattle. This latest holiday cup is mostly white, for customers to color in themselves. (Joshua Trujillo/Starbucks via AP) NEW YORK (AP) — It’ll be a (mostly) white Christmas cup for
DIY holiday: Starbucks releases a color-it-in-yourself cup Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. There’s very little in America more controversial than Starbucks’ holiday cups. They’re either not festive enough. Or just too, well, something. Remember the year when they were just plain red? And then last year, the coffee chain tried
Starbucks New Holiday Cups Appear To Have Leaked and Oh, Take a Look Read More »
When Starbucks announced recently it was shutting down all Teavana stores in the United States, a lot of people were disappointed. This is a story about a military veteran turned entrepreneur who had a different reaction. Meet Brandon Frienman, founder and CEO of startup Rakkasan Tea Company, which grew indirectly from his service as a
When Starbucks Shut Down Teavana, This Military Veteran Saw Opportunity Read More »
Overview Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched for brands. As part of this series, Econsultancy curates a selection of brand case studies and stories to help you improve your modern marketing efforts. As one of
Starbucks (NASDAQ:SBUX) just announced that it’s closing all of the storefronts for its Teavana brand. And that could mean new opportunities for small businesses to break into the market. Closing of Teavana Stores Opens Opportunities Starbucks decided to close the once popular tea stores due to slow sales. But there’s still a fairly sizable market
Starbucks’ Closing of Teavana Stores Could Be Small Business Opportunity Read More »
“I’ll have a venti latte, triple shot, coconut milk, with a sprinkle of cinnamon.” If you frequent Starbucks, you’ve probably heard other customers give complex orders like this. Maybe you give them yourself. Do Starbucks’ customers blink at the verbal gymnastics some customers perform just to get their cuppa joe? Not at all. In fact,
Business Service Companies: Learn from Starbucks How to Treat Customers Read More »
