In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners. However, it is also different from local SEO for other industries because law tends to be a highly specialized […]
Local SEO for Lawyers: 7 Ways to Get Started – BrightLocal Read More »
By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent
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You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time. And then…crickets. Or even worse, complaints roll in. What went wrong? If you don’t test your emails, you’ll never know. Email errors or
Email testing: What you need to know to get started | Vero Read More »
Email is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s no great surprise that email marketing has surpassed all other types of digital marketing. Aside from the ubiquity of emails, it’s also
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When you hear “B2B marketing automation,” do you think of impersonal messaging going out in a half-attempt to connect? Or do you think about the possibility to scale your efforts beyond your current team size? We hope it’s the latter, but if not, we’ll hopefully introduce you to the positive aspects of automation. What is
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Automating your marketing sounds like an overwhelming task that requires a lot of technical skills. The truth is, it’s as complex (or as simple) as you make it. Before you master marketing automation, taking the first steps is what counts. You’ll see it’s not as intimidating as it may seem.
Most of us have heard the phrase “all good things must come to an end,” but that’s what you should avoid when it comes to your retention rate. Subscription businesses, including SaaS companies, enjoy a steady cash flow each month from customers. That is, if they can keep users around. What are retention rates? Your
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Thinking about jumping into affiliate marketing on Instagram? In short, it’s a smart move! With over 1 billion active users on Instagram, partnering with influencer affiliates could help you reach a huge and highly profitable audience. In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use
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Social listening isn’t a manual job. To get the most out of social listening (more on that in the previous article about social listening), you’ve got to choose the right tool. Choosing a tool is all about balancing out your budget and the features you need (and what isn’t). The internet flourishes with the lists
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Video Marketing: Essential Tips and Tools to Get Started by Guest | March 16, 2020 Video marketing has now become a must-have campaign for every savvy marketer out there. The rapid growth of social media use, the rise of Stories and short-video apps, have all contributed to making online videos more crucial than ever before.
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