Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. America hasn’t seen a solar eclipse for 99 years. The darned things are quite annoying when they arrive, too. It’s not as if you get the full effect if you just pop your head out of […]
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around
July is Entrepreneurship Month for my column. To review, we kicked things off with a story about Montanna McMasters, a young entrepreneur in Weatherford who has started not one, not two, but three businesses. Last week, two of my neighbors – Russell Simpler of Smith Lawn & Tree and Dr. Michael W. Bell, a dentist
In Pursuit of Profession: Let’s get it started! Part 3 of 4 Read More »
In this post, I’m going to show you how to get started with Google My Business posts. This is a new feature from Google, and it enables you to create a quick, micro-post, almost like a little mini blog post, or even a Facebook status update, that will then show up, with an image, in search results for your company’s name. In
How to Get Started with Google My Business Posts [Video] Read More »
Could Black Widow and Hulk’s teased romance be ending before it even gets started? Joss Whedon’s “Avengers: Age of Ultron” set up an unexpected romantic tension between Mark Ruffalo’s Bruce Banner and Scarlett Johansson’s Natasha Romanoff that was teased but could not be fulfilled with Hulk vanishing at the end of the film. But, fans could still
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether our jobs are what we signed up for – and what
Facebook Is Worth $400 Billion and Just Getting Started Read More »
Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails
