Starting

Starting a Business in Your 40s? How to Choose the Right Legal Entity

Have you heard that the forties are the new twenties for entrepreneurs? The American Economic Review from the American Economic Association reveals that while observers believe younger individuals are likely to start successful new ventures, new data is revealing the contrary to be true. Today’s most successful entrepreneurs are actually middle aged. The average age of

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3-Step plan to Starting a Blog from Creation to Monetization

The vast majority of bloggers create a content strategy to guide their work. As they should. After all, misguided strategic execution can lead to underwhelming results. Developing a content strategy that considers your blog’s maturity level is therefore essential. Doing so creates a clear path to growth driven by daily, impactful activity. Your most impactful

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How Do Trademarks Work? Starting off on the Right Foot

Have copycat competitors used your business name? This can lead to customer confusion and revenue loss. In nightmare scenarios, you might even get accused of infringement. That’s even if you swear that “you were the first.” Doing Without a Trademark? That’s Risky Business The law doesn’t require it. But every business owner  should weigh protecting

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#72: The FIRST Action You Should Take Before Starting a New Project

#72: The FIRST Action You Should Take Before Starting a New Project

I love these opportunities to answer your questions directly. And lately, the questions have swirled around a specific theme. (It seems we’re all on a very similar wavelength right now!) What’s the theme, you ask? How to grow your business to the next level.  Whether you’re just getting started or have been in business for years, the steps that

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Google to offer checking accounts in partnership with banks starting next year

Google to offer checking accounts in partnership with banks starting next year

Google is the latest big tech company to make a move into banking and personal financial services: The company is gearing up to offer checking accounts to consumers, as first reported by the Wall Street Journal, starting as early as next year. Google is calling the projected “Cache,” and it’ll partner with banks and credit

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#171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out

#171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out

I love HGTV. It’s easy to get hooked watching JoJo and Chip Gaines on “Fixer Upper” transform an old ranch home into something SPECTACULAR (with shiplap of course!), and I’m always picking up little tips that I can DIY along the way. Because sometimes DIY is best. A professional web designer or developer isn’t always

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