The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited […]
CMOs Can Still Add Value to a Startup without Obliterating the Budget Read More »
If your startup was a boat, what kind of boat would it be? Is it a speedboat or a sailboat? When it comes to startups who don’t know what type of boat to build, they are likely to be lost at sea. Let’s face it, most entrepreneurs sink. We see it happen all the time.
It’s virtually impossible to predict whether or not a startup will be successful with any accuracy, but there are a few telltale signs you can look at when seeking clarity in this area. Success, Failure and the Bleak Truth There’s something to be said for optimism as an entrepreneur. When launching a startup, you don’t
These 5 Factors will Change Your Approach to Startup Success Read More »
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As a business owner, it’s not uncommon to wear multiple hats. In fact, I’ve always thought of myself as the chief cook and bottle washer. That being said, there are some things I’m very good at—and others I could use some help with. Whenever your business faces a growth opportunity, it’s natural to consider whether
Does My Startup Need Professional Help? How to Know When It’s Time to Hire an Expert Read More »
You have the right message, a fantastic product, and charismatic presenting skills, but you’re still not getting funded. Wondering what’s missing? It could be your brand identity. This may seem obvious, but having a strong brand identity is actually an area that many startup founders overlook. A cohesive brand identity and knockout logo proves you
How to Create a Brand Identity That Will Get You Funding for Your Startup Read More »
Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at
What Happens When Your Startup is Acquired by a Big Brand? Read More »
It’s never been easier to start a small business. There are valid arguments for just diving in, and not waiting until you have all the details ironed out. But as the adage goes: You don’t get a second chance to make a first impression. An unprofessional launch could set you back, and you may find those
Unlike before, basically, anyone can start their own business with as little capital as possible. This is because of the fact that as technology continues to advance, more demands are being created. Along with that, solutions that will meet these demands are also being conceptualized The growth of the IT industry, in particular, is spurned
It’s never a bad time to take stock of all the things in your life that help you run your small business every day. Perhaps there’s no better time than now however, to pause for a moment and give thanks to everyone who has brought you to where you are today with your small business
8 Things Every Startup Owner Should be Thankful For Read More »
