Social media algorithms are constantly evolving. And as marketers, it’s our job to understand the way these platforms work so we can optimize our content to best be shared on any and all of the platforms we live on. As user bases grow and feeds become jam-packed with content, the social media platforms are proactively adjusting […]
The Current State of Social Media Algorithms [Infographic] Read More »
April 19, 2018 Every year, Hanapin releases a State of PPC report. The report establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in the paid advertising world. But in order to get this valuable data, we need to hear from you! If you can spare 5 minutes
Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with updated data and twice as many questions to reveal what makes agencies tick, their biggest challenges, their pricing models, how
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them on the horizon. So, when in 2014 Google confirmed HTTPS as a ranking signal – that is, recommended that all websites should migrate to HTTPS for the sake of their users’ security – few website owners took it as a direct
The state of HTTPS in 2018: Why should you migrate? Read More »
Discover the digital skills your agency needs and how to develop your team Our recent guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my time running large teams in agencies, recruiting or developing new digital talent. I’m biased but
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
What a year 2017 was for social advertising and tracking. What stayed the same, what’s new, and what is on the horizon? Let’s get into it. What Stayed the Same UTM links are still crucial to understanding ad performance. We may never move beyond UTM tags, or any query parameter tracking for that matter. The
President Donald Trump noted small business and even invited two small business owners and one of their employees to sit with First Lady Melania Trump to watch the speech. Trump delivered his first State of the Union address on Tuesday night and spent a large portion of that time focused on the economy. And while
President Donald Trump’s campaign offered to display the names of donors during his 2018 State of the Union for those who donated to his reelection campaign. The names will be displayed during a Trump campaign-run livestream of the address. So, if you donate quickly you can find your name appearing during the campaign-run livestream of
Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this
