Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I’m writing this in a hotel room. But that’s only because I’ve stayed at this hotel for more than 20 years and I’m a sentimental fool. Oh, and I once had an indifferent Airbnb experience here in Miami. And […]
MailChimp’s engineering teams, much like the rest of our company, are growing so fast. We’ve got engineers working on different projects all over the organization, and if I’m being totally honest, they’d started drifting apart a bit in the past year. We were all under the same umbrella organizationally, but in terms of why and
How Our Engineering Team Found its Mission Statement Read More »
Job responsibilities can shift dramatically in the course of a few years as a result of industry changes, technology advances, or increased efficiency. Most of us can look back to a time when we started in a job and were surprised by the difference between our day-to-day tasks and what we read in the original
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
Back in January, we noted that Facebook seemed to be putting increased focus on Groups, with a range of new tools and features in test mode, as reported by various users. As it turns out, Facebook has been developing a set of new Groups features – with Groups now being used by more than a billion
Facebook Announces New Tools for Groups, Updated Mission Statement Read More »
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog or social media channel can help focus content creation and build an audience. In fact, your editorial mission statement (or statements) should produce at least
