Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures the ethos of a business and guides its journey. Branding is also important for positioning […]
5 Ways for New Businesses to Create a Stellar and Enduring Brand Read More »
It’s the end of the year. It’s crunch time for 2018 planning. Almost everyone is evaluating what worked and what didn’t and building goals and plans for the year ahead. If you’re not, it’s time to take a long, hard look at your own performance over the last year and find ways to not just
All processes within a company have the potential to impact customer experience. However far removed from the customer you perceive a process to be, there is a snowball effect for employees’ (and suppliers’ and partners’) behaviors that can eventually permeate end-users. Customer-facing employees are only as effective as the rest of the company enables them
Customer Centric Processes for Stellar Customer Experience Read More »
Content is still very much king online, and it is becoming more important all the time as Google updates its algorithms to promote the type of content its users actually want to read. But how can you create the type of content that attracts readers in the first place and keeps them engaged once they
Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Consistency should be a priority throughout all your social
Six Ways to Generate Stellar Social Media Content Read More »
