How you go about advertising your company online matters greatly for your email marketing strategy. The whole point of digital advertising is to generate traffic back to your site, where you can convert that site traffic from plain ol’ visitors to leads. But to achieve this, you need to maximize your ad potential on the […]
*Note: Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to use the scheduling tool when it’s released in the coming months.* If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news. With the new
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More than 30 million companies use LinkedIn for business. Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from
How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers Read More »
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important
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The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
How to Create a Landing Page: The Simple Step-by-Step Guide Read More »
Google talks about the importance of using simple, friendly URLs in their SEO starter guide, but how do you do that? Let’s start with the good news: creating URLs for SEO isn’t rocket science. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be
By Ivan Zografski The tech industry is rapidly emerging. Statista estimates the 2019 total tech spending worldwide at $3.36 billion. And although the industry is overcrowded with tons of different products, the potential is still huge. New products are emerging every day. Launching a new product can be very difficult. No matter whether you’re launching
The Ultimate Step-by-Step Guide to Launching a New Tech Product Read More »
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
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YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals,
How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide Read More »
Instagram Live is an incredible channel for driving new followers, engagement, and even selling products. But there are no retakes on Instagram Live, which can make your first broadcast feel seriously daunting. So to help you get started, we’re covering everything from how to kick off your first Instagram Live to our top tips for
Instagram Live: A Step-By-Step Guide for Businesses Read More »
