Stereotypes

Do You Think Stereotypes and Personas Are Synonymous?

Editor’s note: Critically understanding why and how you’re creating personas (or even if you should create them) is essential to creating, distributing, and promoting content successfully. That’s why we brought back this article about personas and stereotypes.  We have soccer moms – married women who live in the suburbs and are best known for transporting …

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Debunking the top 5 stereotypes of programmatic traders

Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their role is far more significant in driving the bottom line than ever before. From implementing and running programmatic campaigns across various DSPs, to the day-to-day management of client …

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Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: …

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Are brands behind the times when it comes to gender stereotypes in ads?

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent …

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