In the world of PPC, you have to be organized in some way, shape, or form. Prior to my career as a PPC Hero, I was known as a procrastinator and probably still fall into that category more often than not. (Don’t ask me when I wrote this blog post.) When I first began working […]
How to Create Sticky Content to Share on Social Media There’s a misconception floating around that you should share as much content as possible on social media. However, the reality of the situation is that not all content is well optimized for social media platforms. And if a certain piece of content is optimized for
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PHOTO: Matthew Brodeur If you manage an ecommerce site, you can probably tell me exactly how many visitors you have, which products or services they look at and which products or services they buy. You likely also know the abandon rate, how long each user stayed on your site, and possibly what part of the
Google has confirmed with Search Engine Land that they have begun rolling out a new search results page design that has the a rounded search bar that sticks to the top of the page as you scroll through the search results. Google began testing this new design back in August and is now rolling it
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SiriusXM CEO James Meyer says that Pandora will make Sirius subscribers more sticky and will overall reduce churn. Meyer indicates that Pandora’s focus on advertising revenue will also help Sirius monetize the two-thirds of auto sales free trials that don’t convert to a paying SiriusXM subscriber. James Meyer, CEO of SiriusXM, discussed the Pandora acquisition on
A screenshot of a search results header design Google is testing posted on Reddit. Google has confirmed with Search Engine Land that it is testing new user interface for the core search results pages. This new test features a rounded search bar at the top, a smaller Google logo, and, most noticeably, the search bar
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Seth Godin has called him “the Peter Drucker of small business marketing tactics,” and John Jantsch does not disappoint. John’s a marketing consultant, speaker, and creator of the Duct Tape Marketing System. He’s also a popular speaker (we first met
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As I led a recent session with regional executives within a global organization, the conversation turned to retention—or more accurately, attrition. The most senior leaders lamented their powerlessness over the dynamic facing them. They described a talent market that valued a level of progression, compensation and benefits that exceeded what was expected—or accommodated—anywhere else in
As an optimizer, there’s nothing that excites me more than using design to change on-page behavior. By “change”, I mean to positively influence visitors to achieve their (and your) goals more effectively, and sticky navigation is a great way to increase your odds of driving behavioral change. The best way I know to design experiences
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Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the sides) when a visitor arrives, leaves, scrolls down or up, stays on the page for a certain time period or clicks a link or button. They have a million useful use
