Stink

When Your Sales Numbers Really Do Stink – Literally!

You hear it not infrequently – “sales are stagnant.” Or some variation thereof. And I think most of us take phrases like that for granted. Not your friendly neighborhood cartoonist. No, these heroic folk seize upon under-explored verbiage and say to themselves, “Ha! Now there’s something that needs to be poked fun at! Sentence-ending prepositions …

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How to Make Products That Don’t Stink

How to Make Products That Don’t Stink Crappy products are marketing poison. Even if you’re a stupendous marketer with certifications from the world’s most prestigious universities, there’s only so much you can do advertise something that’s not great. Trying to sell an item with obvious room for improvement is like trying to bluff your way …

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