For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. December 23rd, 2019December 16th, 2019 After picking some of the most innovative food and drink products launched in 2019, it’s time to highlight the beauty and personal care […]
Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a lot of things in life in general. Simple and effective is more often than not
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What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess
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