Stood

Absolut vodka and their marketing campaign have stood the test of time

Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a lot of things in life in general. Simple and effective is more often than not …

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Marketing models that have stood the test of time

What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess …

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