A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably unhappy) customers. What’s more, if you […]
Stop paying for clicks when you’ve hit conversion capacity with this script Read More »
One of the most common struggles a new leader faces is learning to delegate and let go of the “little things.” While you may feel like you need constant oversight into your team’s work, micromanaging employees damages morale and drives away your top performers. It also prevents your team from doing truly creative or innovative
How to Stop Micromanaging Your Employees Read More »
SEO: 5 Reasons to Stop Obsessing about Rankings You want more of something – leads or revenue – and you know search engine optimization (SEO) is a great way to get it. Naturally, you want to track SEO performance, so you check how your favorite keywords rank … often. I know it’s difficult, but don’t.
SEO: 5 Reasons to Stop Obsessing about Rankings Read More »
Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced in 1996 by Adobe as
Google to stop indexing Flash content Read More »
Big Brother will soon be getting a round in (Image: AP) A bar in central London has become the first in the world to install new AI-powered facial recognition tech to help staff see who’s next in the queue. Developed by British AI firm DataSparQ, the system identifies people waiting at the bar, displays their
A London pub is using facial recognition to stop people jumping the bar queue Read More »
Everyone who has to deal with content in any of its manifestations knows that it is the key to everything in digital and social media. Whether we are talking about a blog, website, or even creating social media content, if the delivered information is fresh and engaging, it will attract the audience and become a
Want to Create More Evergreen Content? Stop Writing about These Topics Read More »
For almost three months, QAnon conspiracy theorists have been anxiously awaiting the return of 8chan, the defunct, extremist-friendly message board that’s integral to their far-right fringe movement. The site’s administrators have been scrambling under mounting pressure to bring it back online, but at each turn, they’ve encountered an unlikely adversary: 8chan’s own creator. As the
8chan Is Trying To Come Back As ‘8kun.’ Its Founder Is Trying To Stop It. Read More »
At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as an add-on or afterthought won’t work. While attendance was less than I had hoped, those who came left the sessions committed to achieving “privacy by design” and armed with the
Why marketers should stop avoiding privacy issues Read More »
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Inevitably, one day you’re going to die. While you may think your online identity will go to the grave with you, that’s not always how it works out. Without setting
How to stop Facebook from stealing your data after you die Read More »
I felt cheated. Disappointed. Even a bit angry. It had promised to be a good read. Everything from the email to the landing page and the title was consistent – it hinted at content full of valuable insights and data that would make me think. I handed over my information to download the content with
How to Stop Creating Content That Disappoints Your Audience Read More »
